Jamie Lee Curtis

October 8th, 2012

Jamie Lee Curtis


Shameful Act: Continuing to endorse Dannon after the company had Curtis mislead consumers in its Activia commercials. The FTC made clear that “[i]n truth and in fact, eating one serving of Activia daily is not clinically proven to relieve temporary irregularity and help with slow intestinal transit time.” Dannon paid the FTC $21 million for the false claims made to consumers in Curtis’ ads.

Penalty: For Curtis? None whatsoever.

Where is she now? After selling Activia yogurt for seven years, Curtis has moved on to bigger and better things, such as reminding people on Twitter that she sold Activia yogurt for seven years.

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