What do Jewelry and Art Have in Common?

January 10th, 2012

What do jewelry and art have in common?  They both are  easily subject to particular types of deceptive advertising.

Here’s a look at five kinds of advertising deception to watch for when buying art and jewelry:

  1. Value: A consumer is misled into thinking a particular necklace or sculpture is worth more than it is.
  1. Authenticity: Advertising an “original” Monet, when all you have is a copy or a counterfeit imitation.  Or telling consumers that they’re getting true diamonds, when all they’re really getting is cubic zirconia.
  1. Origin: A buyer is told a pair of earrings was made in France, when, in reality, it was made in the back of a shop in Ohio.
  1. Rarity:  A salesperson boasts that a certain photograph is one of only 10 ever taken by a famous photographer, when, in fact, thousands more exist.
  1. Production: Telling consumers that a bracelet was hand-made, when it was really machine-made.

Want to avoid the scams?  Here are a few tips:

  • Shop around (if possible). Don’t buy on impulse.
  • Get an appraisal by an outside source.
  • Buy from a reputable dealer.
  • Ask for a certificate of authenticity.
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