What do Jewelry and Art Have in Common?
January 10th, 2012
Here’s a look at five kinds of advertising deception to watch for when buying art and jewelry:
- Value: A consumer is misled into thinking a particular necklace or sculpture is worth more than it is.
- Authenticity: Advertising an “original” Monet, when all you have is a copy or a counterfeit imitation. Or telling consumers that they’re getting true diamonds, when all they’re really getting is cubic zirconia.
- Origin: A buyer is told a pair of earrings was made in France, when, in reality, it was made in the back of a shop in Ohio.
- Rarity: A salesperson boasts that a certain photograph is one of only 10 ever taken by a famous photographer, when, in fact, thousands more exist.
- Production: Telling consumers that a bracelet was hand-made, when it was really machine-made.
Want to avoid the scams? Here are a few tips:
- Shop around (if possible). Don’t buy on impulse.
- Get an appraisal by an outside source.
- Buy from a reputable dealer.
- Ask for a certificate of authenticity.