JUUL e-cigarette Products

In August 2019, two false advertising class-action lawsuits were filed against JUUL Labs, Altria Group, and Philip Morris USA. Among other things, plaintiffs claim that the companies:

  • Falsely advertise that a single JUUL pod contains the same amount of nicotine as a pack of cigarettes when, according to the complaint, JUUL products deliver more nicotine than a pack of cigarettes;
  • Falsely market JUUL as a smoking cessation device;
  • Misleadingly promise that consumers may cancel their autoship service anytime without disclosing that JUUL products are addictive; and
  • Deceptively target minors and young adults in a viral marketing campaign.

Click on the case information below to read the complaints and learn more about all of the allegations in them.

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