Kashi’s All Natural Claims
March 2015: A false advertising class-action lawsuit was filed against Kashi. Specifically, the plaintiffs claim that the company falsely labels various products – including Almond Soft-Baked Cereal Squares, Apple Cobbler Soft and Chewy Bars, Berry Blossoms Cereal, TLC Roasted Garlic & Thyme Party Crackers, TLC Pumpkin Spice Flax Crunchy Granola Bars, and Heart to Heart Toasted Oat Cereal – as “all Natural” or containing “Nothing Artificial” when they actually contain synthetic and artificial ingredients. (Hun et al v. Kashi Company, Case No. 15-cv-1391, E. D. NY.)
For more information about other class-action lawsuits filed against Kashi and TINA.org’s coverage of the company, click here.
For more information about the use of “all natural” claims and TINA.org’s coverage of the issue, click here.
When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.