Kellogg’s Cereals and Nutri-Grain Products
- Follow federal regulations when making “healthy” claims regarding cereals;
- Remove “lightly sweetened” claims from Frosted Mini-Wheats and Smart Start cereal boxes;
- Not represent that cereals have “No High Fructose Corn Syrup” or make other similar claims; and
- Only use “wholesome,” “nutritious,” “benefits,” or other similar words to describe specific ingredients or nutrients and not to describe the cereals themselves
if more than ten percent of the calories in one serving of a cereal comes from added sugar.
2016: A false advertising class-action lawsuit was filed against Kellogg alleging that the company deceptively markets its name brand Raisin Bran, Smart Start, Crunchy Nut, and Nutri-Grain products as healthy, nutritious, and wholesome when, according to the complaint, they contain high amounts of sugar and, as a result, increase the risk of chronic diseases, including diabetes, cardiovascular, and obesity. (Plaintiffs filed an amended complaint in 2019.) (Hadley et al v. Kellogg Sales Company, Case No. 16-cv-4955, N. D. CA.)
For more of TINA.org’s coverage of Kellogg’s, click here.