Kendall Jenner 2017 Database

Below is a sampling of social media posts in which Kendall Jenner has failed to clearly and conspicuously disclose her material relationship to the companies promoted in the posts, either by failing to timely include any disclosure or by using an insufficient disclosure. These posts – on Instagram, Facebook, and Snapchat[1] – were published after Ms. Jenner was made aware of social media disclosure issues in August 2016.

Note: In examples where a disclosure is entirely lacking, TINA.org has provided evidence of the material connection by way of a comparison image of Ms. Jenner’s post and a post (or other publication) from the company she is promoting. When viewing subsequent examples of her failure to disclose her connection to the same company, viewers can refer back to the initial comparison image for evidence of the connection.

Company Medium Issue(s)
#1 Adidas 1 Snapchat Story no disclosure
#2 Adidas 2a Instagram Post no disclosure
#3 Adidas 2b Facebook Post no disclosure
#4 Adidas 3 Snapchat Story no disclosure
#5 Adidas 4 Facebook Post no disclosure
#6 AirBnB 1a Instagram Post insufficient disclosure language (“courtesy of”)
#7 AirBnb 1b Facebook Post insufficient disclosure language (“courtesy of”)
#8 Balmain Instagram Post no disclosure
#9 Ben Taverniti Unravel 1a Instagram Post no disclosure
#10 Ben Taverniti Unravel 1b Facebook Post no disclosure
#11 Bumble 1 Instagram Post #ad at end of caption
#12 Bumble 2 Facebook Post “Paid” disclosure insufficient in “Home” feed view; #ad at end of caption in “Home” feed view; no disclosure in “Photos” gallery view
#13 Buttons Wireless Headphones 1 Instagram Post no disclosure
#14 Buttons Wireless Headphones 2 Facebook Post no disclosure
#15 Calvin Klein 1a Instagram Post #ad at end of caption
#16 Calvin Klein 1b Facebook Post #ad at end of caption
#17 Chopard 1 Instagram Post insufficient disclosure (“thank you”)
#18 Chopard 2 Facebook Post no disclosure
#19 Chopard 3 Facebook Post no disclosure
#20 Coach 1a Instagram Post #ad at end of caption
#21 Coach 1b Facebook Post #ad at end of caption
#22 Daniel Wellington 1a Instagram Post #ad buried in middle of lengthy caption
#23 Daniel Wellington 1b Facebook Post “Paid” disclosure insufficient in “Home” feed view; #ad buried in middle of caption in “Home” feed view and “Photos” gallery view
#24 Daniel Wellington 2a Instagram Post #ad at end of caption
#25 Daniel Wellington 2b Facebook Post (viewed on desktop to see edit history) no disclosure in original post; edited to include #ad at end of caption
#26 Daniel Wellington 3 Instagram Post #ad buried at end of lengthy caption
#27 Daniel Wellington 4a Instagram Post # ad buried in middle of caption
#28 Daniel Wellington 4b Facebook Post “Paid” disclosure insufficient in “Home” feed view; #ad at end of caption in “Home” feed view; no disclosure in “Photos” gallery view
#29 Estee Lauder 1a Instagram Post insufficient disclosure language (“#KJ4EL #EsteeModel”)
#30 Estee Lauder 1b Facebook Post insufficient disclosure language (“#EsteeModel”)
#31 Estee Lauder 2a (video) Instagram Post insufficient disclosure language (“#EsteeModel”)
#32 Estee Lauder 2b (video) Facebook Post insufficient disclosure language (“#EsteeModel”)
#33 Estee Lauder 3 Facebook Post no disclosure
#34 Estee Lauder 4 Instagram Post no disclosure
#35 Estee Lauder 5a (video) Instagram Post insufficient disclosure language (“#EsteeModel”)
#36 Estee Lauder 5b (video) Facebook Post insufficient disclosure language (“#EsteeModel”)
#37 Estee Lauder 6 Snapchat Story no disclosure
#38 Estee Lauder 7 Snapchat Story no disclosure
#39 Estee Lauder 8 Facebook Post no disclosure
#40 Estee Lauder 9 Facebook Post no disclosure
#41 Givenchy 1 Instagram Post no disclosure
#42 Givenchy 2 Facebook Post no disclosure
#43 HiSmile Instagram Post #ad at end of caption
#44 Ippolita 1 Facebook Post “Paid” disclosure insufficient in “Home” feed view; “#IPPOLITA_Ambassador” at end of caption in “Home” feed view; no disclosure in “Photos” gallery view
#45 Ippolita 2 Snapchat Story no disclosure
#46 Jet Lux 1 Facebook Post no disclosure

(despite having #ad disclosure on Instagram for same image)

#47 Jet Lux 2 Instagram Post no disclosure
#48 Jet Lux 3 Instagram Post no disclosure
#49 La Perla 1a Instagram Post #ad at end of caption
#50 La Perla 1b Facebook Post “Paid” disclosure insufficient in “Home” feed view; #ad at end of caption in both “Home” feed and “Photos” gallery views
#51 La Perla 2a Instagram Post no disclosure
#52 La Perla 2b Facebook Post no disclosure
#53 La Perla 3 Facebook Post no disclosure

(despite having #LaPerla_Amabassador disclosure on Instagram for same image)

#54 La Perla 4 Facebook Post no disclosure
#55 La Perla 5 Facebook Post no disclosure

[1] The Facebook posts in this sampling were viewed and captured from the Facebook app on an iPhone 6s.
The Instagram posts were viewed and captured from a desktop computer.
The Instagram stories were viewed and captured on the Instagram app on an iPhone 6s.
The Snapchat stories were viewed and captured on the Snapchat app on an iPhone 6s.

Because both Instagram and Snapchat stories are “temporary” posts that disappear from the platform after 24 hours, URLs for such posts were not available. Similarly, because the Facebook posts were viewed from the Facebook app, which provides – in many cases – a different view than what is visible from a desktop computer or on the mobile site, URLs for such posts are not available as they would not accurately show the image.

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