Khloe Kardashian 2017 Database

Below is a sampling of social media posts in which Khloé Kardashian has failed to clearly and conspicuously disclose her material relationship to the companies promoted in the posts, either by failing to timely include any disclosure or by using an insufficient disclosure. These posts – on Instagram, Facebook, and Snapchat[1] – were published after Ms. Kardashian was made aware of social media disclosure issues in August 2016.

Note: In examples where a disclosure is entirely lacking, TINA.org has provided evidence of the material connection by way of a comparison image of Ms. Kardashian’s post and a post (or other publication) from the company she is promoting. When viewing subsequent examples of her failure to disclose her connection to the same company, viewers can refer back to the initial comparison image for evidence of the connection.

Company Medium Issue(s)
#1  APL 1 (video) Snapchat Story no disclosure
#2 APL 2 Instagram Story no disclosure
#3 APL 3 Snapchat Story no disclosure
#4 Ashish UK Instagram Post no disclosure
#5 Ben Taverniti Unravel Instagram Post no disclosure
#6 Christofle 1 Instagram Post ambiguous disclosure language (“#Partner”)
#7 Christofle 2 Instagram Post disclosure at end of caption in “Home” feed view; ambiguous disclosure language (“#Partner”); disclosure not visible in “Photos” gallery view
#8 Express Smile Atlanta Instagram Post #ad buried at end of caption with other hashtags (captured 5/9/17); caption later edited to include second #ad buried in middle of caption (captured 9/7/17)
#9 Fab Fit Fun Instagram Post #ad buried in middle of post
#10 Flat Tummy Tea Facebook Post insufficient disclosure language (“#sp”); disclosure at end of caption
#11 Jennifer Le Instagram Post no disclosure
#12 Jet Lux Instagram Post no disclosure in original post (captured 6/15/17); post later edited to include #ad buried in middle of caption (captured 9/7/17)
#1 P.E. Nation 1a Instagram Post no disclosure
#13 P.E. Nation 1b Facebook Post no disclosure
#14 P.E. Nation 2 Instagram Post no disclosure
#15 Protein World 1 Instagram Post no disclosure in original post (captured 1/17/17); edited once to include insufficient disclosure (“#PWcollab”) at end of caption (captured 6/16/17); edited again to include #ad buried in middle of caption (captured 9/7/17)
#16 Protein World 2a Instagram Post original post includes insufficient disclosure (“#PWcollab”) at end of caption (captured 6/15/17); edited to include #ad buried in middle of caption (captured 9/7/17)
#17 Protein World 2b Facebook Post insufficient disclosure (“#PWcollab”) at end of caption; “#PWcollab” below “See More” when viewed in “Photos” gallery
#18 Protein World 3a Instagram Post original post includes insufficient disclosure (“#PWcollab”) at end of caption (captured 6/15/17); later edited to include #ad buried in middle of caption (captured 9/7/17)
#19 Protein World 3b Facebook Post insufficient disclosure (“#PWcollab”) at end of caption; “#PWcollab” below “See More” when viewed in “Photos” gallery
#20 Protein World 4a Instagram Post original post includes insufficient disclosure (“#PWcollab”) at end of caption (captured 6/15/17); later edited to include #ad buried in middle of caption (captured 9/7/17)
#21 Protein World 4b Facebook Post insufficient disclosure (“#PWcollab”) at end of caption; “#PWcollab” below “See More” when viewed in “Photos” gallery
#22 Protein World 5 Instagram Post original post includes insufficient disclosure (“#PWcollab”) at end of caption (captured 5/15/17); later edited to include #ad buried in middle of caption (captured 9/7/17)
#23 Protein World 6a Instagram Post original post includes insufficient disclosure (“#PWcollab”) at end of caption (captured 6/15/17); later edited to include #ad buried in middle of caption (captured 9/7/17)
#24 Protein World 6b Facebook Post insufficient disclosure (“#PWcollab”) at end of caption; “#PWcollab” below “See More” when viewed in “Photos” gallery
#25 Sugar Bear Hair 1 Instagram Post #ad buried in middle and end of lengthy caption
#26 Sugar Bear Hair 2 Instagram Post #ad buried in middle of caption
#27 Waist Gang Society 1a Instagram Post #AD at end of lengthy caption (captured 6/15/17); later edited to include a second #ad buried in middle of caption (captured 9/7/17)
#28 Waist Gang Society 1b Facebook Post no disclosure

[1] The Facebook posts in this sampling were viewed and captured from the Facebook app on an iPhone 6s.
The Instagram posts were viewed and captured from a desktop computer.
The Instagram stories were viewed and captured on the Instagram app on an iPhone 6s.
The Snapchat stories were viewed and captured on the Snapchat app on an iPhone 6s.

Because both Instagram and Snapchat stories are “temporary” posts that disappear from the platform after 24 hours, URLs for such posts were not available. Similarly, because the Facebook posts were viewed from the Facebook app, which provides – in many cases – a different view than what is visible from a desktop computer or on the mobile site, URLs for such posts are not available as they would not accurately show the image.

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