In March 2019, a class-action lawsuit
was filed against Rite Aid for allegedly misleading promoting the Kidcents donation program, a system for donating to charity by allowing Rite Aid to round its customers’ store purchase totals to the nearest full dollar and donating the difference. According to the complaint, Rite Aid does not adequately disclose that customers who opt-in to the program by consenting to the donation on a pin pad will have all future Rite Aid purchases rounded up for donation purposes as well. (Martinez et al v. Rite Aid Corp.
, Case No. 19-cv-569, S. D. CA.)