Kim Kardashian 2017 Database

Below is a sampling of social media posts in which Kim Kardashian has failed to clearly and conspicuously disclose her material relationship to the companies promoted in the posts, either by failing to timely include any disclosure or by using an insufficient disclosure. These posts – on Instagram, Facebook, and Snapchat[1] – were published after Ms. Kardashian was made aware of social media disclosure issues in August 2016.

Note: In examples where a disclosure is entirely lacking, TINA.org has provided evidence of the material connection by way of a comparison image of Ms. Kardashian’s post and a post (or other publication) from the company she is promoting. When viewing subsequent examples of her failure to disclose her connection to the same company, viewers can refer back to the initial comparison image for evidence of the connection.

Company Medium Issue(s)
#1 Atkins Diet Instagram Post #ad buried at end of lengthy caption
#2 Balmain Instagram Post no disclosure
#3 Belvedere Vodka Facebook Post no disclosure
#4 Chaviv Hair Snapchat Story insufficient disclosure language (“thank you”)
#5 Christofle Facebook Post insufficient disclosure language (“#partner”); disclosure at end of caption; “#partner” partially below “See More” when viewed in “Photos” gallery
#6 CosmeSurge Facebook Post (viewed on desktop computer to see edit history) caption edited to remove #ad
#7 Dr. Jason Diamond 1 Snapchat Story no disclosure
#8 Dr. Jason Diamond 2 Snapchat Story no disclosure
#9 Fit Tea 1a Instagram Post #ad at end of caption
#10 Fit Tea 1b Facebook Post #ad at end of caption; #ad below “See More” when viewed in “Photos” gallery
#11 Fit Tea 2a Instagram Post #ad at end of caption
#12 Fit Tea 2b Facebook Post #ad at end of caption
#13 Flat Tummy Tea Instagram Story no disclosure
#14 Good American 1* Snapchat Story no disclosure
#15 Good American 2* Snapchat Story no disclosure
#16 Good American 3* Facebook Post no disclosure
#17 Jet Lux 1 Instagram Post no disclosure in original post (captured 6/15/17); later edited to include #ad (captured 9/7/17); #ad buried in middle of caption
#18 Jet Lux 2 Instagram Post no disclosure
#19 Jet Lux 3 Instagram Story no disclosure
#20 Jet Lux 4 Snapchat Story no disclosure
#21 Jet Lux 5 Instagram Post #ad buried in middle of caption
#22 Kashmere Instagram Story no disclosure
#23 Lumee 1a Instagram Post insufficient disclosure language (“#LumeeCollab) at end of lengthy caption in original (captured 2/6/17); caption later edited to include “#lumee_ambassador” at beginning of caption (captured 9/7/17)
#24 Lumee 1b Facebook Post insufficient disclosure language (#LumeeCollab) at end of caption; “#LumeeCollab” below “See More” when viewed in “Photos” gallery
#25 Lumee 2 Instagram Post no disclosure
#26 Lumee 3 Instagram Post insufficient disclosure language (“#lumeecollab) at end of caption in original (captured 6/15/17); caption later edited to include “#lumee_ambassador” at end of caption (captured 9/7/17)
#27 Lumee 4 Instagram Post insufficient disclosure language (“#lumeecollab”) at end of caption in original (captured 6/15/17); caption later edited to include “#lumee_ambassador” at end of caption (captured 9/7/17)
#28 Lumee 5a Instagram Post insufficient disclosure language (“#lumeecollab”) at end of lengthy caption
#29 Lumee 5b Facebook Post disclosure below “See More”; insufficient disclosure language (“#lumeecollab”)
#30 Lumee 6 Instagram Story no disclosure
#31 Lumee 7 Snapchat Story no disclosure
#32 Tracie Martyn Instagram Story no disclosure
#33 Waist Gang Society 1a Instagram Post #ad at end of lengthy caption
#34 Waist Gang Society 1b Facebook Post #ad at end of lengthy caption; #ad below “See More” when viewed in “Photos” gallery
#35 Zena Foster (video) Instagram Story ambiguous audio disclosure language (“thank you”); no text disclosure on the image itself

*Good American is owned by sister, Khloe Kardashian.

[1] The Facebook posts in this sampling were viewed and captured from the Facebook app on an iPhone 6s.
The Instagram posts were viewed and captured from a desktop computer.
The Instagram stories were viewed and captured on the Instagram app on an iPhone 6s.
The Snapchat stories were viewed and captured on the Snapchat app on an iPhone 6s.

Because both Instagram and Snapchat stories are “temporary” posts that disappear from the platform after 24 hours, URLs for such posts were not available. Similarly, because the Facebook posts were viewed from the Facebook app, which provides – in many cases – a different view than what is visible from a desktop computer or on the mobile site, URLs for such posts are not available as they would not accurately show the image.

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