In February 2021, a class-action lawsuit
was filed against The Kingsford Products Company for allegedly misleadingly marketing Kingsford 100% Natural Hardwood Briquettes because, according to plaintiffs, the barbecue coals are not 100% natural hardwood but rather contain synthetic ingredients, wood scraps and sawdust. The complaint also claims that the front of the product package misleadingly represents that the coals provide a “Cleaner Burn” and displays an image of a green flame to suggest they are less harmful to the environment when, according to plaintiffs, small text near the bottom of the bag discloses that the product is only cleaner when compared to Kingsford Original Charcoal, and numerous studies show that the product produces more carbon dioxide, and is thus more harmful to the environment, than lump charcoal and propane. (Lee et al v. The Kingsford Products Company, LLC
, Case No. 21-cv-924, S.D.N.Y.)
For more of TINA.org’s coverage of environmentally-friendly marketing claims, click here.