Kix Cereals “All Natural Corn” Claims

2016: A federal judge stayed the action in this case in order to await FDA developments relating to the use of the term “natural.”

October 2015: Both parties filed competing motions for summary judgment.

In its motion for summary judgment, General Mills argues that its advertising is protected by the First Amendment and that the phrase “natural” is an opinion and has no “fixed meaning.” On the flip side, the plaintiffs argue that bioengineered corn cannot be considered “natural.”

January 2012: A false advertising class-action lawsuit was filed against General Mills (and later amended in June 2013), alleging that General Mills falsely labels Kix cereals as being “made with All Natural Corn” when, according to plaintiffs, they are actually made with unnatural corn ingredients, including GMO corn plants whose genes have been altered by scientists in a lab. (Zardeneta et al v. General Mills, Inc. and Does 1-50, Case No. 12-cv-249, D. NJ.)

For more information about other class-action lawsuits regarding natural claims and’s coverage of the issue, click here.


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