Class-Action Tracker

Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.


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Recent trends in false advertising as identified by our Class-Action Tracker.

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Class Actions

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Vuse Electronic Cigarettes

Class Action

Vuse Electronic Cigarettes

In September 2015, a class-action lawsuit was filed against R.J. Reynolds Vapor Company for allegedly deceptively marketing Vuse electronic cigarettes. According to the complaint, the company does not disclose the…

Natural American Spirit Cigarettes

Class Action

Natural American Spirit Cigarettes

2018: Another similar lawsuit was filed against Santa Fe Natural Tobacco Company, Reynolds American Inc., and R.J. Reynolds Tobacco Company in July. (Pontusson v. Santa Fe Natural Tobacco Company et…

Marketing of Marlboro Lights Cigarettes

Class Action

Marketing of Marlboro Lights Cigarettes

September 2016: The settlement was granted final approval. May 2016: A state court judge preliminarily approved a settlement agreement in which Philip Morris agreed to pay a total of $15,273,815…

Marlboro Lights

Class Action

Marlboro Lights

November 2016: A judge granted final approval of the settlement. August 2016: A judge preliminarily approved a settlement of this action. According to the terms, class members may receive either…

JUUL Products

Class Action

JUUL Products

In November 2018, a class-action lawsuit was filed against JUUL Labs for allegedly deceptively marketing its e-cigarettes and pods as safe when, according to the complaint, the products have more…

Philip Morris Marlboro Lights

Class Action

Philip Morris Marlboro Lights

In April 2016, a jury returned a verdict for Philip Morris in a false advertising class-action lawsuit filed against the company in 2000. The complaint alleged that the company’s marketing…

Five Pawns E-Liquids

Class Action

Five Pawns E-Liquids

April 2017: This action was voluntarily dismissed because the named plaintiffs reached a settlement agreement resolving their individual claims. The terms of the settlement have not been disclosed. The named…

JUUL e-cigarette Products

Class Action

JUUL e-cigarette Products

In August 2019, two false advertising class-action lawsuits were filed against JUUL Labs, Altria Group, and Philip Morris USA. Among other things, plaintiffs claim that the companies: Falsely advertise that…