LensCrafters Accufit® Digital Measurement System

In September 2017, three class-action lawsuits were filed against LensCrafters for allegedly falsely advertising its Accufit® Digital Measurement System, a system that measures the pupillary distance (the distance between the centers of the pupils). The complaints allege that the company falsely represents that Accufit® “measures your eyes five times more precisely than traditional methods, down to a tenth of a millimeter” and with “five times greater precision than traditional methods” when, according to plaintiffs, LensCrafters uses a “decades-old technology” and manual measurements that must be rounded up to a full millimeter. Click on the links below to see each complaint.

For more information about other class-action lawsuits filed against LensCrafters and TINA.org’s coverage of the company, click here.

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