March 2015: A class-action lawsuit was filed against LG Electronics USA for allegedly deceptively advertising that its televisions have higher refresh rates (which measure the number of times unique images appear on the screen each second) than they actually do. Specifically, the complaint alleges that the company uses “invented and misleading technical terms and ratings systems” (i.e., “TruMotion” technology and “Motion Clarity Index” (“MCI”)) in marketing materials to make consumers believe the televisions can increase the standard 60 Hz refresh rate when, in reality, limitations on electricity input and video make it impossible for televisions to increase the refresh rate without the use of special technology. (Eberhart et al v. LG Electronics USA, Inc., Case No. 15-cv-01761, D. NJ.).
For more information about other class-action lawsuits regarding the misleading marketing of televisions and TINA.org’s coverage of the issue, click here.
When a complaint is dismissed with prejudice, it cannot be refiled.