LifeVantage Pyramid Scheme Claims

August 2018: The case was transferred to a court in Utah. (Case No. 18-cv-621, D. UT.)

January 2018: A class-action lawsuit was filed against LifeVantage (a multi-level marketing company that sells dietary supplements), its CEO, and two other top-level executives for allegedly operating an illegal pyramid scheme in which individuals only make money by recruiting others to join. According to the complaint, distributors make little to no money from selling products and a vast majority of distributors lose money. (Smith et al v. LifeVantage Corp. et al, Case No. 18-cv-135, D. CT.)

For more information about other class-action lawsuits bringing pyramid scheme allegations and’s coverage of the issue, click here.

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