Summary of Action
While the proposed settlement prohibits the cosmetic giant from making certain claims without proper substantiation, L’Oréal was not required to pay any monetary penalties. Believing that such a settlement is not in consumers’ best interest, on July 23, 2014, TINA.org filed an objection urging the Commission to, among other things, require L’Oréal to pay a monetary penalty for its deceptive advertising campaigns.
However, on September 24, 2014, the FTC entered a final order approving the settlement, despite not providing consumers any relief for having been deceived by L’Oréal’s marketing.