Office of the Attorney General
1885 North 3rd St.
Baton Rouge, LA 70802
P.O. Box 94005
Baton Rouge, LA 70804
Consumer Protection Hotline: (800) 351-4889
Here’s a snapshot of Louisiana’s laws regarding deceptive advertising:
Louisiana Revised Statutes § 51:411 Prohibits the use of advertisements that contain untrue, deceptive, or misleading statements or representations.
Some of the penalties that fraudulent or deceptive advertisers may suffer in Louisiana include:
- Injunction (Louisiana Revised Statute § 51:1407);
- Up to $5,000 per violation of the law against deceptive advertising, if the advertiser acted with intent to defraud (Louisiana Revised Statute § 51:1407);
- Revocation or suspension of any license or certificate to do business in the state of Louisiana (Louisiana Revised Statutes § 51:1408);
- Actual damages (Louisiana Revised Statutes § 51:1409);
- Three times the amount of actual damages, if the court finds that the advertiser acted knowingly (Louisiana Revised Statutes § 51:1409);
- The cost of reasonable attorney’s fees of the person suing, if that person wins the lawsuit (Louisiana Revised Statutes § 51:1409).
Small Claims Court in Louisiana
If you’re not trying to recover big bucks, but rather just trying to recoup the money you spent on a product or service after being duped by a false ad, then you might consider filing a lawsuit in Small Claims Court.
For general info about filing a lawsuit in Small Claims Court, click here.
For info on how to file a Small Claims lawsuit in Louisiana, click here.
Researching Consumer Complaints
To obtain copies of complaints consumers have filed against a business, you can send a Freedom of Information request to:
State of Louisiana
Department of Justice
Public Records Coordinator
P.O. Box 94005
Baton Rouge, LA 70804-9005
A sample Freedom of Information request can be found here.
**Please note that this page is informational only and does not take the place of legal advice. Please also note that the above summary is meant to provide a brief look at the laws in Louisiana, and not a comprehensive list.**
The chief law enforcement official in each one of the 50 states; also refers to the person heading the federal government’s Justice Department
A court order that requires a person or company to do a particular act or to refrain from doing a particular act. Example? A court order prohibiting a company from using an ad that’s been deemed deceptive.
Compensation for losses that are proven to have occurred.