In October 2019, a class-action lawsuit
was filed against Unilever for allegedly misleadingly representing that vanilla is the exclusive flavoring ingredient in Magnum ice cream products when, according to plaintiffs, the ingredients list does not include vanilla and shows that the ice cream contains “natural flavor.” Plaintiffs also claim that the company adds a coloring ingredient that is often used in cheddar cheese (annatto) to make the color of the ice cream darker and more like the flavor came from vanilla. (Dashnau et al v. Unilever Manufacturing (US), Inc.
, Case No. 19-cv-10102, S. D. NY.)
For more of TINA.org’s coverage of the marketing of vanilla ice creams, click here.