Mascara: Jeepers Creepers, Where’d Ya Get Those Peepers?
January 10th, 2012
This Kate Moss ad for Rimmel Magnif’Eyes was pulled in the British market after the consumers complained that it was misleading since the model appeared to be wearing false eyelashes. Rimmel denied it but failed to prove its claims that the lashes were real. The company did agree that the lashes were “enhanced” after the photo shoot. Looks to us like someone had a little fun with Photoshop. Check out the close-up and judge for yourself.
CoverGirl LashBlast Volume:
This Cover Girl ad asks, “is your volume true? or ‘false’?” Cover Girl’s answer to that question would be FALSE. You see, in the fine print they let us know that they used lash inserts before applying mascara. Do you think the microscopic disclaimer really gets them off the hook or jive with the message they are sending?
Rimmel 1-2-3 Looks Mascara
Rimmel must really be the poster child of misleading mascara advertising. Yet another of the company’s ads was dinged in England (hey, they must be on to something!) for extolling the virtues of its mascara when, in fact, the model (Mick Jagger’s daughter, Georgia May) is wearing artificial lash inserts (aka false eyelashes).
(See Fine Print).