Match
Allegations: Deceptively advertising “free” accounts and then inducing consumers to sign up for paid subscriptions, misleadingly advertising that consumers who purchased a six-month subscription received a “match GUARANTEE,” and making…
Match.com Subscribers
In May 2018, a class-action lawsuit was filed against Match Group for allegedly failing to disclose that people who subscribe to Match.com will receive messages from individuals identified as members of the dating site when, according to plaintiffs, some of the individuals sending message are not actually Match.com members. (Ditnes et al v. Match Group, LLC, Case No. 18-cv-3128, N.D. Ill.)
Class-Action Tracker
Match Group’s Dating Apps and Websites
Allegations: Requiring consumers to upload photos to create an account without adequately disclosing why and how long the companies were collecting, storing, and using biometric data
OkCupid
In April 2017, a class-action lawsuit was filed against OkCupid (an online dating service) for allegedly enticing users to pay to connect with “A-List” users who have “liked” their profile…
Match.com Subscriptions
In April 2015, plaintiffs voluntarily dismissed a class-action lawsuit they filed against Match.com. The complaint, which was filed earlier that same month, alleged that the company deceptively marketed its online…
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The Math of Match’s Millions
What the dating site actually means when it says 25,000 people join every day.
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Dating website eHarmony claims in its television and web ads that it makes more marriages than anyone else.