April 2013: A class-action lawsuit was filed against Maybelline and its parent company L’Oréal for allegedly falsely advertising some of their lipstick and mascara products. Specifically, the plaintiffs allege that the companies falsely claim that the Super Stay 14 HR Lipstick and Super Stay 10 HR Stain/Gloss will last for 14 hours and 10 hours, respectively, when neither of those claims are true, and that the companies misrepresent the nature and quality of mascara products – New Voluminous Fiber Lashes and Volum’Express The Falsies Mascara – by showing models with long, sculpted, sensual eyelashes, which the plaintiffs believe are false eyelashes. (Nobles et al. v. L’Oreal USA, Inc. and Maybelline, LLC d/b/a Maybelline, New York, Case No. 13-cv-1911, N. D. CA.).
For more information about other class-action lawsuits against Maybelline and TINA.org’s coverage of the company, click here.