Men’s Life & Health – Elite Test 360 & Ripped Muscle X

January 24th, 2014

We saw this ad on the Huffington Post:

Screen Shot 2014-01-24 at 10.55.36 AM

We’ve done LifeLock already. We clicked on the middle link to find out why “All Men Should Take This!”

The link takes us to a website that looks like the magazine Men’s Health. Except this is “Men’s Life & Health.” So, you know, it’s different. In that it’s not a real thing.

it's different

The page purports to be an article from said fitness magazine explaining the benefits of two supplements: Elite Test 360 and Ripped Muscle X.

Screen Shot 2014-01-24 at 11.09.01 AMBut this is not an independent article. It’s a pitch for the two supplements — Elite Test 360 and Ripped Muscle X — that attempts to confuse consumers into thinking they’re reading a news article about celebrities who used these supplements to get ripped. But there is no evidence that The Rock or any other famous person used these supplements. And, in case there was any doubt that this isn’t a real news site, none of the links on the webpage work — that is except for the two that lead to the sign-up page for “free” trials of Elite Test 360 and Ripped Muscle X.

Elite Test 360 costs $89.99 a month, and when you order your “free trial” you are signing up for recurring monthly charges. Ripped Muscle X also costs $89.99 per month, and also bills with recurring monthly charges. You’ll be on the hook for $179.98 each month if you order both. It’s up to you to cancel within 14 days of signing up to avoid getting hit with the charges.

Think carefully about this one. Something seems off about a supplement that advertises using webpages that look like an unrelated magazine, that poses as an independent source, and that uses negative-option offers to latch onto your credit card.

UPDATE 10/16/15: A reader alerted us to an instance of another copycat Men’s Health magazine article after seeing this ad on Facebook.

TheRock1We googled the URL the reader had sent along and no, the Rock isn’t dead, but this ad clearly make you think so. In reality, the URL can lead you to a site pretending to be something it’s not. This is one of many fake news sites shilling different supplements such as ones for body building or sexual enhancement.

The real Men’s Health magazine issued a Fraud Alert on these look-a-like sites warning that they are in fact not Men’s Health and the supplements they are selling are NOT endorsed by the Men’s Health brand. This alert also includes a list of known fraudulent URLs, and shockingly the one from the ad mentioned above is on there.

For more on supplements, click here.

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Recurring offers or subscriptions that continue to bill you until you take steps to shut down the account. These types of offers put the onus on the consumer to remember and to take action, allowing a company to keep gathering in cash from forgetful or busy customers. Be wary of these types of offers, and remember to stop services you no longer want.

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One Response to Men’s Life & Health – Elite Test 360 & Ripped Muscle X

  1. Charles H. says:

    Revolution Labs LLC (AKA RevLabs) has been at it since this post, operating under the guise of Men’s Health Life Publications. To see all the sites being operated, click the Google link below:

    The negative reviews are TRUE of Rev Labs being a “re-billing mill” – however only if you allow it to happen. Be forewarned, this is going to be a long post but informative.

    Rev Labs has paid for banner ad space on Facebook that at first glance looks like it is Men’s Health Magazine. Once you click the ad, you’re redirected to a website (which is…) – but unless you know how to reveal this you can’t see the web address because it is hidden within a frame in Facebook). The website gives the impression that it’s from Men’s Health Magazine (but they show it as Men’s Health Life (muting out the word “Life” in gray so it’s overlooked and focus is on the BRIGHT RED “Men’s Health” portion of the logo) The webpage is complete with a fake magazine cover and images of being “featured” in ESPN magazine (likely another advertisement), Dwayne “The Rock” Johnson and other action stars or sports celebrities, and fake reviews of the product from other purchasers. It gives a testimonial “review” of Muscle Rev Xtreme and RevTest Testosterone Booster and though a “special offer” you can try both products for FREE (just pay $4.95 S/H per product). Note the active/inactive ingredients of the products are not revealed. I placed an order with the understanding from the Terms and Conditions on the site that I would receive a 30-day supply to try, and automatically enrolled in a “membership” with recurring monthly charges of $89.74/product if I didn’t cancel within 14 days of placing the order. If I did cancel, I would only be charged the $4.95 S&H per product, which is charged at the time of the order. To cover myself, I made a screenshot copy of the Terms and Conditions in the event there was any deceptive practices or foolishness.

    Placed the order on 5/3, set a reminder on my phone for 3 DAYS before the end of the period to make a decision on the product and prevent them from starting to charge the credit card.

    Received the Muscle Rev Xtreme and RevTest Testosterone Booster products and looked at the ingredients (one of which is fenugreek), which combined can easily be purchased separately from any reputable health foods and nutrition store at a far less cost and greater quantity.

    A week later, I was on Facebook and seen a very similar “Men’s Health” banner ad for a product called Elite Test 360 and Alpha Rush Pro. Out of curiosity and suspicion, I clicked the ad, and was again redirected to a hidden website (this time… ). Looking at the website, the content is EXACTLY like the website from the other products, only changing the products.

    My immediate concern was how and why would Men’s Health promote 4 different products in a similar way, so I contacted them on their Facebook page and email. It turns out that these are FRAUDLENT sites not affiliated with Men’s Health Magazine, and they are currently taking legal action to stop these sites and the company’s that use their logo or brand name.

    Seeing all this solidified my decision that i would be cancelling my trial “membership”. I made the call today at 855-462-1974 (the Terms and Conditions on the site advise to call 855-468-1974, but this is a non-working number) and when through the automated process..pressed “3” for RevLabs and then the system matches your Caller ID with the account in their database. You are then given an automated offer where you’ll be cancelled, but must pay for the product received at the full 30-day supply price (I thought it was a trial?) or you can return the unused portion (at your own expense) for a no further charges. All of this contradicted the T&C on their website. But wait – they can also offer an alternate cancellation with a “substantial” discount on the product. After listening to the “options” of giving your money away, you can wait and get the option of pressing “0” to speak with a live Customer Service representative, which I immediately did.

    After giving “Fika” some redundant ordering information, I explained my intentions and he immediately went into his “upsell” script, echoing the options that the automated message had indicated. I told him that all of this contradicted the T&C on their website where I purchased it, and that I had a screenshot. He persisted getting money for the trial product, so I asked to speak to his supervisor. He said he would do so, to hold and he would connect me – I was then mysteriously disconnected from the call.

    Unfettered, I called back and spoke with a rep “Shelby @ Station ID 1433584” and advised that I was looking to speak to a supervisor. She asked me what it was in reference to, and I explained the experience from the previous call, referencing the contradictions in the Terms of Service being offered vs. their website. She said I was ABSOLUTELY correct, cancelled my membership and was advised of no further charges to my card.

    Fingers crossed with my credit card company on speed-dial!

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