Mikos Ciroc Database

TINA.org investigated Diageo’s use of social media influencers to market its Ciroc brand on Instagram. In doing so, TINA.org collected more than 1,700 Ciroc alcohol ads on Instagram across 50 different social media influencers in which the influencers failed to disclose their material connection to the brand in a clear and conspicuous manner.

Below is (1) evidence that Mikos has a material connection to Ciroc that must be clearly and conspicuously disclosed in each Instagram post that promotes Ciroc; and (2) a sampling of Mikos’s inadequately disclosed Ciroc ads.

TINA.org audited these findings in December 2018. Any Instagram posts that had been taken down or edited to clearly and conspicuously disclose the influencer’s material connection as of that time are shown below in gray.

Material Connection:

Deceptive Ciroc Ads:

Ciroc Ad
(Archived by TINA.org)
Video Live Link
Mikos 1 Mikos 1 Live
Mikos 2 Mikos 2 Live
Mikos 3 Mikos 3 Live
Mikos 4 Video Mikos 4 Live
Mikos 5 Mikos 5 Live
Mikos 6 Video Mikos 6 Live
Mikos 7 Video Mikos 7 Live
Mikos 8 Video Mikos 8 Live
Mikos 9 Mikos 9 Live
Mikos 10 Mikos 10 Live
Mikos 11 Mikos 11 Live
Mikos 12 Mikos 12 Live
Mikos 13 Video Mikos 13 Live
Mikos 14 Mikos 14 Live
Mikos 15 Mikos 15 Live
Mikos 16 Mikos 16 Live
Mikos 17 Video Mikos 17 Live
Mikos 18 Mikos 18 Live
Mikos 19 Mikos 19 Live
Mikos 20 Mikos 20 Live
Mikos 21 Video Mikos 21 Live
Mikos 22 Mikos 22 Live
Mikos 23 Mikos 23 Live
Mikos 24 Mikos 24 Live
Mikos 25 Mikos 25 Live
Mikos 26 Mikos 26 Live
Mikos 27 Mikos 27 Live
Mikos 28 Video Mikos 28 Live
Mikos 29 Mikos 29 Live
Mikos 30 Mikos 30 Live
Mikos 31 Mikos 31 Live
Mikos 32 Video Mikos 32 Live
Mikos 33 Mikos 33 Live
Mikos 34 Video Mikos 34 Live
Mikos 35 Mikos 35 Live
Mikos 36a, Mikos 36b Mikos 36 Live
Mikos 37 Mikos 37 Live
Mikos 38aMikos 38bMikos 38c, Mikos 38d,
Mikos 38e, Mikos 38f, Mikos 38g, Mikos 38h,
Mikos 38i, Mikos 38j
Mikos 38 Live
Mikos 39 Mikos 39 Live
Mikos 40 Video Mikos 40 Live
Mikos 41a, Mikos 42b, Mikos 42c, Mikos 42d Mikos 41 Live
Mikos 42 Mikos 42 Live
Mikos 43 Video Mikos 43 Live
Mikos 44 Video Mikos 44 Live
Mikos 45 Video Mikos 45 Live
Mikos 46 Mikos 46 Live
Mikos 47 Mikos 47 Live
Mikos 48 Video Mikos 48 Live
Mikos 49 Video Mikos 49 Live
Mikos 50 Mikos 50 Live
Mikos 51 Mikos 51 Live
Mikos 52 Video Mikos 52 Live
Mikos 53 Mikos 53 Live
Mikos 54 Mikos 54 Live
Mikos 55 Mikos 55 Live
Mikos 56 Video Mikos 56 Live
Mikos 57 Mikos 57 Live
Mikos 58 Mikos 58 Live
Mikos 59 Mikos 59 Live
Mikos 60 Mikos 60 Live
Mikos 61 Mikos 61 Live
Mikos 62 Video Mikos 62 Live
Mikos 63 Mikos 63 Live
Mikos 64 Mikos 64 Live
Mikos 65 Mikos 65 Live
Mikos 66 Mikos 66 Live
Mikos 67 Mikos 67 Live
Mikos 68 Video Mikos 68 Live
Mikos 69 Mikos 69 Live
Mikos 70 Video Mikos 70 Live
Mikos 71 Video Mikos 71 Live
Mikos 72 Mikos 72 Live
Mikos 73 Mikos 73 Live
Mikos 74 Mikos 74 Live
Mikos 75 Mikos 75 Live
Mikos 76 Video Mikos 76 Live
Mikos 77 Mikos 77 Live
Mikos 78 Mikos 78 Live
Mikos 79 Mikos 79 Live
Mikos 80 Video Mikos 80 Live
Mikos 81 Video Mikos 81 Live
Mikos 82 Mikos 82 Live
Mikos 83 Video Mikos 83 Live
Mikos 84 Mikos 84 Live
Mikos 85 Mikos 85 Live
Mikos 86 Mikos 86 Live
Mikos 87 Mikos 87 Live
Mikos 88 Video Mikos 88 Live
Mikos 89 Mikos 89 Live
Mikos 90 Mikos 90 Live
Mikos 91 Video Mikos 91 Live
Mikos 92 Mikos 92 Live
Mikos 93 Video Mikos 93 Live
Mikos 94 Mikos 94 Live
Mikos 95 Mikos 95 Live
Mikos 96 Video Mikos 96 Live
Mikos 97 Mikos 97 Live
Mikos 98 Video Mikos 98 Live
Mikos 99 Video Mikos 99 Live
Mikos 100 Mikos 100 Live
Mikos 101 Video Mikos 101 Live
Mikos 102 Mikos 102 Live
Mikos 103 Mikos 103 Live
Mikos 104 Video Mikos 104 Live
Mikos 105 Mikos 105 Live
Mikos 106 Mikos 106 Live
Mikos 107 Mikos 107 Live
Mikos 108 Mikos 108 Live
Mikos 109 Mikos 109 Live
Mikos 110 Mikos 110 Live
Mikos 111 Mikos 111 Live
Mikos 112 Mikos 112 Live
Mikos 113 Video Mikos 113 Live
Mikos 114 Mikos 114 Live
Mikos 115 Mikos 115 Live
Mikos 116 Mikos 116 Live
Mikos 117 Mikos 117 Live
Mikos 118 Mikos 118 Live
Mikos 119 Mikos 119 Live
Mikos 120 Mikos 120 Live
Mikos 121 Mikos 121 Live
Mikos 122 Mikos 122 Live
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