Missouri Attorney General’s Office
Consumer Protection Unit
P.O. Box 899
Jefferson City, MO 65102
Consumer Hotline: (800) 392-8222/(573) 751-3321
To file a complaint online, click here.
Here’s a snapshot of Missouri’s laws regarding deceptive advertising:
Missouri Revised Statutes § 407.020: Prohibits the use of deception, fraud, and misrepresentation in advertisements.
Some of the penalties that fraudulent or deceptive advertisers may suffer in Missouri include:
- The cost of attorney’s fees of the person suing, if that person wins the lawsuit (Missouri Revised Statutes § 407.025);
Small Claims Court in Missouri
If you’re not trying to recover big bucks, but rather just trying to recoup the money you spent on a product or service after being duped by a false ad, then you might consider filing a lawsuit in Small Claims Court.
For general info about filing a lawsuit in Small Claims Court, click here.
For info on how to file a Small Claims lawsuit in Missouri, click here.
Researching Consumer Complaints
To obtain copies of complaints consumers have filed against a business, you can send a Freedom of Information request to:
Missouri Attorney General
Supreme Court Building
207. W. High St.
P.O. Box 899
Jefferson City, MO 65101
A sample Freedom of Information request can be found here.
**Please note that this page is informational only and does not take the place of legal advice. Please also note that the above summary is meant to provide a brief look at the laws in Missouri, and not a comprehensive list.**
Compensation for losses that are proven to have occurred.
Money awarded in order to punish the wrongdoer.
A court order that requires a person or company to do a particular act or to refrain from doing a particular act. Example? A court order prohibiting a company from using an ad that’s been deemed deceptive.