Published on May 11th, 20180
MoviePass Slips Note in Terms Banning Repeat Viewings
There are on average 16 new releases a month, which would make it about 200 in a year, which is far less than the suggested “one movie a day” or 365 movies a year.
MoviePass did not respond to a request for comment but a spokesperson said in a statement to The Verge that the ban on repeat viewings “falls within our continued effort to limit fraud on our app.” In addition, a support ticket frames it thusly (emphasis in original):
We recently updated our Terms of Service to reflect that MoviePass subscribers are only permitted to see a select movie in theaters once with your MoviePass. We hope this will encourage you to see new movies and enjoy something different!
Yet, as The Verge notes, this is not the first time that MoviePass has taken steps to limit subscribers’ moviegoing options without informing consumers of the restrictions:
MoviePass has used these kind of bait-and-switch tactics before, usually as part of selective market tests as a way to see what its subscriber base is willing to put up with. … We’ve also seen the company cut deals with smaller studios to promote movies like “I, Tonya” and “Death Wish,” while simultaneously prohibiting MoviePass customers from buying tickets to competing movies. That test seemed to be designed to show how MoviePass could direct audiences toward the movies it was being paid to promote.
This latest “test” follows a year in which MoviePass reported a loss of about $150 million, according to Vulture. That’s bad news for MoviePass but also for its exploding subscriber base, members of which will inevitably seek refunds once they realize the service is not what was advertised. Our reader Alex, for one, says his efforts to obtain a refund have so far been unsuccessful.
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