MyPillow’s BOGO and 50% Off Claims

In January 2017, another false advertising class-action lawsuit was filed against MyPillow alleging that the company’s “buy one get one free” (BOGO) and 50% off promotions are deceptive. Specifically, the complaint alleges that the company claims to include a “free” pillow with the purchase of a pillow when, in reality, the regular price of one pillow is inflated resulting in consumers getting two pillows at or near the price of two pillows. In addition, the complaint alleges MyPillow offers 50% off the regular price of pillows when, in reality, the regular price of the pillow is inflated to approximately twice the regular price and therefore the discount is illusory. (Puckett et al v. My Pillow, Inc., Case No. 17-cv-29, D. MN.)

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