MyPillow’s Marketing

August 2016: The named-plaintiffs voluntarily dismissed this action with prejudice. The reasons for the dismissal have not been disclosed.

March 2016: A false advertising class-action lawsuit was filed against MyPillow. Specifically, the complaint claims that the company deceptively places the logos of news reporting entities on its website to make consumers think that these organizations endorse MyPillow when they do not. In addition, plaintiffs allege that the marketing deceptively represents that MyPillow’s CEO and inventor is a “sleep expert” when such claims are not true. (Kadkhoda et al v. My Pillow, Inc., Case No. 16-cv-2216, C. D. CA.)

For more information about the marketing of MyPillow and TINA.org’s coverage of the company, click here.

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When a complaint is dismissed with prejudice, it cannot be refiled.

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