In August 2020, a class-action lawsuit
was filed against Naked Juice Co. of Glendora for allegedly misleadingly marketing its coconut water as “pure” without adequately disclosing that the product contains other natural flavors. According to the complaint, the word “pure” is prominently placed at the top of the product label while the “with other natural flavors” disclosure is placed at the bottom of the product label near other text on a background that makes it difficult to read. Plaintiffs also claim that the company misleadingly lists “Natural Flavor” in the ingredients list to make consumers think the added flavors come from coconuts when, according to the complaint, the added flavors come from other sources. (Harrisingh et al v. Naked Juice Co. of Glendora, Inc.
, Case No. 20-cv-4036, E.D.N.Y.)
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