Native Ken Eyewear
March 14th, 2019
Hindsight may be 20/20 for New York-based eyewear company Native Ken, which recently scrubbed its advertising of all made in the USA claims (including hashtags on social media) in response to an inquiry by the FTC. While the company designs its specs in the United States, it gets its frames from overseas, according to the FTC’s closing letter to the eyewear maker. For a company to claim that a product is “made,” built,” or manufactured” in the USA, the FTC requires that it be “all of virtually all” made here. That includes all essential parts.
On Native Ken’s Facebook page, we see evidence of some of the changes the company has made to its marketing thus far. A post that had advertised a $365 pair of glasses as “Built in NYC” now shills the shades with the hashtag “#DesignedinNYC.”
Elsewhere, though, Native Ken has work to do if it wants to avoid a possible enforcement action by the FTC. Namely, the company would be wise to update its Google search result for “Native Ken,” which retains a misleading U.S.-origin claim:
Find more of our coverage on made in the USA claims here.