Nature Valley Brand Granola Bars

November 2014: Plaintiffs voluntarily dismissed the lawsuit because General Mills agreed to remove the 100% Natural claims from products containing unnatural ingredients. (Janney et al v. General Mills, Case No. 12-cv-03919, N. D. CA.). This labeling change also led to the voluntary dismissal of three other lawsuits:

March 2014: A federal dismissed the unjust enrichment claims in this lawsuit. The remaining claims – including the false advertising claims – move forward. To read the full decision and learn more about the continuing claims, click here.

June 2013: Plaintiffs amended a class-action lawsuit (which was originally filed in 2012) against General Mills. Specifically, the complaint alleges that the company deceptively markets its Nature Valley products – including Nature Valley Chewy Trail Mix Dark Chocolate & Nut Granola Bars, Nature Valley Peanut Butter Granola Thins, Nature Valley Chewy Trail Mix Fruit & Nut Granola Bars, Nature Valley Sweet & Salty Nut Cashew Granola Bars, and Nature Valley Dark Chocolate and Peanut Butter Granola Thins– as “natural” when they actually contain non-natural, highly processed ingredients. (Janney et al v. General Mills, Case No. 12-cv-03919, N. D. CA.).

For more information about other class-action lawsuits against General Mills and TINA.org’s coverage of the company, click here.

 

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