What You Need to Know About Lear Capital

September 26th, 2014

UPDATE 11/9/15: Since the publishing of this article, Lear Capital has made changes to some of the marketing discussed below (see Editor’s Notes).

1. Lear is stuck in 2011. When Lear Capital, a seller and purchaser of precious metals, talks about the “last decade” or the “past decade” in its gold and silver TV commercials, it magically stops time in 2011. Why, you might ask, would Lear ignore the last three years? Well perhaps it’s because over the last three years gold and silver have taken a nosedive with gold down 33 percent and silver down 60 percent.

Lear Capital Silver Growth

(Editor’s Note: Lear Capital informed TINA.org in November 2015 that it was no longer using the above image in its current advertisements.)

2. They are but mere salesmen (and women). Don’t fall for Lear’s marketing hype that “We provide you with a personal account representative, . . . and a ‘real-time’ investment relationship that keeps you abreast of spot pricing, precious metals news, and economic events that impact your retirement and your future.” According to the lengthy two-page legal contract you are required to sign before you do business with Lear, it “does not provide tax, investment, or legal advice or advisory services, …”

The contract also lets you know that “LCI’s sales representatives are not licensed and their knowledge of Precious Metals and the Precious Metals marketplace varies markedly.” Meaning these commissioned salespeople don’t have to know squat about precious metals to sell the stuff to you.

3. Mighty commissions. The price you are quoted to buy your precious metal includes Lear’s profit margin (which also includes the salesperson’s commission). The contract makes two important points about this: first, these profit margins vary wildly and are subject to negotiation so get ready to haggle, and second, the margins vary depending on what you buy. Here’s what the contract says:

  • Bullion – profit margin is generally between 2  to 10 percent.
  • Semi-Numismatic and Numismatic coins – profit margin generally between 17 to 33 percent with the average being 29 percent.
  • Using IRA funds – Lear generally adds on 21 to 29 percent to its cost of purchase.

The contract also points out that sales representatives may get bonuses for selling certain denominations, types or grades of precious metals. So here’s a quick question for you: if you are a Lear-commissioned salesperson, which product are you going to try and sell? Answer: The one with the highest profit margin. (Don’t believe it? See point 4.)

4. Sued by an octogenarian. Here’s a cautionary tale – according to a 2012 complaint, 81-year-old Evelyn Ireland, then a California resident, called Lear after hearing one of its radio ads. The complaint alleges that the Lear salesperson recommended that Ms. Ireland invest her $170,000 in rare numismatic gold and silver representing that this was a superior investment to buying regular gold bullion. So in early 2005 Ms. Ireland did exactly as the salesperson recommended and bought the numismatic coins. Fast-forward to 2011, Ms. Ireland discovers that after six years her coins are now valued between $179,000 to $190,000, while if she had invested in gold bullion the value would have been closer to $600,000. Ms. Ireland, believing that Lear misled her, files a four-count complaint alleging, among other things, that Lear “intentionally misrepresented and overvalued the coins they sold to [Ms. Ireland] . . . in order to defraud [her] of her funds.” Lear settled this case (terms undisclosed) with Ms. Ireland.

5. Complaints aplenty. While Lear currently has an A+ rating, the BBB has received 27 complaints against it in the last three years. The Business Consumer Alliance has received 30 complaints against Lear in the last three years, and on Yelp the company has an overall rating of 2 out of 5 with three 1 star ratings, one 2 star rating and one 5 star rating. (Note: Online reviews of companies, which include ratings and number of complaints, can fluctuate over time.)

6. 40 days and 40 nights. Many complaints found online involve the amount of time it takes Lear to deliver coins. But Lear has a CYA provision on this point. According to Lear’s contract, after you place an order for your precious metal, you have five days to deliver the appropriate funds to Lear, and then Lear has about a month or specifically 28 days to deliver your order. However, if you pay by check, Lear won’t do anything about delivery until your check clears, which Lear says can take up to 12 days – meaning you may not see those coins you ordered for over 40 days.

7. There is no free silver. While Lear likes to say in one of its TV commercials that you can get free silver that’s not really true. See our ad alert for all the details.

Lear Capital Free Silver

(Editor’s Note: Lear Capital told TINA.org in November 2015 that it was no  longer promoting “Free Silver” in its current advertisements.)

8. Must read fine print. While we’ve touched on some of the important points that can be found in Lear’s tiny print contract, here are a few more noteworthy provisions:

  • The decision to purchase or sell precious metals, and which precious metals to purchase or sell, are the customer’s decision alone.
  • Customers should be prepared to hold any precious metals purchased for at least three-to-five years, and preferably five-to-ten years.
  • Customers should not invest more than 20 percent of their investment funds in precious metals.
  • Precious metals do not yield income and thus are not an appropriate investment vehicle for investors seeking current or future income.
  • Lear makes customers enter into a binding arbitration agreement and contractually tries to limit all damages to “the amount actually paid by customer for the precious metals in dispute.”

9. Gift card is not really a gift. What they don’t tell you in the TV commercial is that the $50 gift card only applies to new customers that purchase $5,000 or more of bullion and then it can only be used on subsequent purchases.

Lear Capital Gift Card

(Editor’s Note: Lear Capital’s website as of November 2015 states that the $50 gift card is “Valid for new Lear customers making a precious metals bullion purchase of $5,000 or more” and that “$50 will be applied as a credit against your subsequent purchase.”)

In addition to all this, consumers may want to be mindful of what one publication, which provides analysis for wealth managers and registered financial advisors, noted: “Lear’s primary business is selling gold and silver coins. But you can buy coins more cheaply elsewhere.”

This story was updated several times, most recently on 2/23/17.

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One Response to What You Need to Know About Lear Capital

  1. William H. says:

    On march 17,2016 I contacted Lear Capital Inc at 1990 S Bundy Dr. , Ste 600 ,Los Angeles Ca 90025 a precious metal broker. We talked about various precious metals they passed me around to various Reps . One Rep asked me what I wanted to do with my IRA and I said preserve what had taken me 30 years to save in my IRA $897,000 dollars. They suggested setting me up with a SDIRA account involving 2016 11/2 oz silver Canadian snow falcon bullion coin and the 2016 1/4 oz gold Canadian snow falcon bullion coin.I was expecting this to come down with a reasonable commission , what they did was take 33% of my $897,000 thousand dollars around $300,000 dollar’s .So now my $897,000 is down to $595,000. I checked with them they said that I authorized this. I wouldn’t have authorized this for 10% ($89,000) dollars let alone a commission of 33%.The coins they sold me are Bullion coin’s. For 439 1/4 oz 2016 Canadian snow falcon’s bullion coin with at cost would be $306.00 a coin they charged me $510.00 a coin they said they would buy them back for $336.00 a coin. For the 2016 Canadian silver snow falcon bullion coin cost was $26.00 they charged me $41.55 per coin they said they would but them back for $28.00 per coin. I started investigating this ,I found that this corporation had many Complaint’s that sounded like mine. They told me they recorded my authorization . I listened to it , I am a senior citizen, I would not have authorized 33% I heard 3%. They said I signed the shipping agreement. I investigated. this and found the terms were on the shipping & purchase agreement . In very lite lettering almost the same color of the paper it was printed on. What it said was were keeping 33% of my saving’s , that the market would have to go up 49% for to break even. I have Talked to numerous silver & gold dealers and they said they have heard of business dealing’s with Lear Capital and they were not good even fraudulent and even criminal. Most of the complain’s I read seem to deal with senior citizen’s . Thous making it easier to defraud them out of there saving’s .Also i’m sending you my first month’s quarterly statement . There is a change in investment valve number of $1,992,051 million dollar’s . I have no clue what that number represent’s . But it’s on my statement. My bottom line is my IRA account that started at $897,000 thousand dollar’s became $595,748.00 thousand the day I made the deal. No one in there mind would make a deal with these term’s. Lear Capital also said if I wait 3 to 5 year’s. If the metal’s market was to go up ( end no body know’s that) I might recoup my losses or make more , this is not what I wanted. I ended up in the hospital once , I can’t sleep at night. What person in her right mind would agree to the loss of $300,000 thousand dollar’s . Some how they were able to do this I don’t know how. Lear Capital Inc also told me recently that the way they report to the IRS has changed. Probably to defraud customer’s not sure what they were talking about. This corporation is bad ,bad ,bad, This corporation should not have a license. Please help me , this is so unreasonable and has changed the way I had my retirement planned. I am an honest person and expect honesty out of a business I deal with. My biggest mistake I make was calling this supposedly reputable corporation. They should not have access to a person’s retirement. They took 1/3 of my retirement .I hope you can help me they can not , this should not be allowed to stand as it is devastating to Senior Citizen’s. In simple term’s they stole /3 of my life saving’s. On TV Lear Capital’s commercial, They mention let us help you with your nest egg , they talk about IRA’s they want to help you with that. they talk about investing in Gold and Silver to preserve your wealth.They make it sound like they are hear to help and that’s the only reason I called them. There commercial is very deceiving.

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