Status & Updates

November 1, 2019: The FTC sues Nerium (under its new name Neora) and its CEO Jeff Olson in federal court alleging that the company operates as an illegal pyramid scheme and falsely promises recruits they will achieve financial independence if they join the scheme.  The lawsuit also alleges that it deceptively promotes EHT supplements as an antidote to concussions, chronic traumatic encephalopathy caused by repetitive brain trauma, Alzheimer’s disease and Parkinson’s disease.  The same day, Nerium sues the FTC for allegedly attempting to improperly change direct selling laws.

July 11, 2017: responds to Nerium to address the inaccuracies contained in its July 6 letter, as well as report’s findings of an additional 50 disease treatment claims being made by Nerium distributors.

July 6, 2017: Nerium sends a letter to to, among other things, inform us that Nerium’s Compliance Department is undertaking a review of the web posts referenced in’s May 30, 2017 letter.

May 30, 2017: After finding hundreds more inappropriate health and income claims published on the internet (some 12 months after putting Nerium on notice), notifies the Code of Ethics Administrator for the Direct Selling Association (of which Nerium is a member), as well as company officials, the FTC, and the Texas Attorney General, of the company’s continuing transgressions.

July 12, 2016: After auditing the original sampling of deceptive claims being made about Nerium’s products and business opportunity that provided to the company, and finding that the majority of the claims were still up on the Internet, files complaint letters with the Federal Trade Commission and Texas Attorney General urging them both to investigate the company and take appropriate enforcement action.

June 14, 2016: Nerium informs that it is taking immediate action to address the deceptive claims at issue, including contacting its distributors, requesting the removal of deceptive claims, and educating its distributors about how to make proper claims about the products and business opportunity.

June 6, 2016: sends a warning letter to Nerium notifying it of’s findings and asking that the company remedy the deceptive marketing immediately.

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