Summary of Action

TINA.org investigated Nerium International (“Nerium”), a multilevel marketing company that sells and markets a line of skin care products, as well as an “age-defying” supplement, and found that the company and its distributors are engaged in a deceptive marketing campaign.

Specifically, TINA.org compiled over 100 examples of unsubstantiated health and disease-treatment claims made by Nerium distributors about the company’s products, such as being able to treat, cure, or alleviate the symptoms of depression, post-traumatic stress disorder, Alzheimer’s disease, Parkinson’s disease, psoriasis, eczema, acne, and rosacea. TINA.org also compiled numerous examples of deceptive, atypical, and unsubstantiated income claims regarding the financial gains consumers will achieve by becoming distributors of Nerium.

As a result of these findings, TINA.org sent a warning letter to Nerium on June 6, 2016 notifying it of TINA.org’s findings and asking that the company remedy the deceptive marketing immediately.  On June 14, 2016, the company informed TINA.org that it was taking immediate action to address the deceptive claims at issue, including contacting its distributors, requesting the removal of deceptive claims, and educating its distributors about how to make proper claims about the products and business opportunity.

However, three weeks after receiving Nerium’s promising response, TINA.org audited the original sampling of deceptive claims being made about Nerium’s products and business opportunity that it provided to the company, and found that the majority of the claims were still up on the Internet.  Therefore, on July 12, 2016, TINA.org filed complaint letters with the Federal Trade Commission and Texas Attorney General urging them both to investigate the company and take appropriate enforcement action.

Then, approximately a year after putting Nerium on notice of the deceptive advertising issues, and the company assuring TINA.org that it takes “proactive measures…to prevent these types of issues from occurring,” TINA.org found hundreds more inappropriate health and income claims published on the internet.  As a result, on May 30, 2017, TINA.org notified the Code of Ethics Administrator for the Direct Selling Association (of which Nerium is a member), as well as company officials, the FTC, and the Texas Attorney General, of the company’s continuing transgressions.

On November 1, 2019, the FTC sued Nerium (under its new name Neora) and its CEO Jeff Olson in federal court alleging that the company operates as an illegal pyramid scheme and falsely promises recruits they will achieve financial independence if they join the scheme.  The lawsuit also alleges that it deceptively promotes EHT supplements as an antidote to concussions, chronic traumatic encephalopathy caused by repetitive brain trauma, Alzheimer’s disease and Parkinson’s disease.  The company responded by suing the FTC for allegedly attempting to improperly change direct selling laws.

Check back for updates.

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