Network Advertising Initiative
The NAI requires all its members to comply with its Self-Regulatory Code of Conduct. The Code lists a number of requirements that apply to NAI member companies, including transparency, notice, and opt-out/choice requirements. However, the Code doesn’t say what the penalties are if a member breaks one of the rules. Hmmm.
In 2003, the NAI formed the Email Sender & Provider Coalition (ESPC), a group that actively lobbies Congress to ensure the free-flow of what is viewed as legitimate ad-based e-mail despite anti-spam legislation and technologies. One example of their lobbying efforts was their 2004 opposition to a proposal for a Do-Not-Email registry that was being reviewed by the FTC.