Consumer Protection and Antitrust Bureau
Office of the Attorney General
33 Capitol Street
Concord, NH 03301
Consumer Protection Hotline: 1-888-468-4454 or 603-271-3641
To file a complaint online, click here.
New Hampshire’s Laws
Here’s a snapshot of New Hampshire’s laws regarding deceptive advertising:
New Hampshire Revised Statutes § 358-A:2: Lists a number of deceptive acts that are deemed unlawful, including, but not limited to, advertising goods or services with intent not to sell them as advertised.
Some of the penalties that fraudulent or deceptive advertisers may suffer in New Hampshire include:
- Injunction (New Hampshire Revised Statutes § 358-A:10);
- Actual damages or $1,000, whichever is greater (New Hampshire Revised Statutes § 358-A:10);
- Between two and three times the amount of actual damages if the advertiser acted willfully and knowingly (New Hampshire Revised Statutes § 358-A:10);
- The cost of reasonable attorney’s fees of the person suing, if that person wins the lawsuit (New Hampshire Revised Statutes § 358-A:10).
Small Claims Court in New Hampshire
If you’re not trying to recover big bucks, but rather just trying to recoup the money you spent on a product or service after being duped by a false ad, then you might consider filing a lawsuit in Small Claims Court.
For general info about filing a lawsuit in Small Claims Court, click About Small Claims Court.
For info on how to file a Small Claims lawsuit in New Hampshire, click here.
Researching Consumer Complaints
New Hampshire’s Department of Justice/ Office of the Attorney General maintains a searchable online database of consumer complaints filed against businesses in the state.
**Please note that this page is informational only and does not take the place of legal advice. Please also note that the above summary is meant to provide a brief look at the laws in New Hampshire, and not a comprehensive list.**
The chief law enforcement official in each one of the 50 states; also refers to the person heading the federal government’s Justice Department
A court order that requires a person or company to do a particular act or to refrain from doing a particular act. Example? A court order prohibiting a company from using an ad that’s been deemed deceptive.
Compensation for losses that are proven to have occurred.