Office of the Attorney General
Division of Consumer Affairs
124 Halsey Street
Newark, NJ 07102
Consumer Hotline: (973) 504-6200
Toll Free (NJ only): (800) 242-5846
Directors’ Office: (973) 504-6534
To file a complaint online, click here.
New Jersey’s Laws
Here’s a snapshot of New Jersey’s laws regarding deceptive advertising:
New Jersey Statutes § 56:8-2: Makes it unlawful to, among other things, use any deception, fraud, false promise, or misrepresentation in connection with the sale or advertisement of any merchandise or real estate.
Some of the penalties that fraudulent or deceptive advertisers may suffer in New Jersey include:
- Return of money or property acquired by the unlawful advertising (New Jersey Revised Statutes § 56:8-8);
- Up to $7,500 for the first violation of the law against deceptive advertising, and up to $15,000 for the second and each subsequent violation (New Jersey Revised Statutes § 56:8-13).
Small Claims Court in New Jersey
If you’re not trying to recover big bucks, but rather just trying to recoup the money you spent on a product or service after being duped by a false ad, then you might consider filing a lawsuit in Small Claims Court.
For general info about filing a lawsuit in Small Claims Court, click here.
For info on how to file a Small Claims lawsuit in New Jersey, click here.
Researching Consumer Complaints
To obtain copies of complaints consumers have filed against a business, you can file a Freedom of Information request online through the state’s Open Public Records Act (OPRA) portal or contact that department at 973-424-8111. Additional information about filing requests can be found here. A sample Freedom of Information request can be found here.
**Please note that this page is informational only and does not take the place of legal advice. Please also note that the above summary is meant to provide a brief look at the laws in New Jersey, and not a comprehensive list.**
The chief law enforcement official in each one of the 50 states; also refers to the person heading the federal government’s Justice Department
A court order that requires a person or company to do a particular act or to refrain from doing a particular act. Example? A court order prohibiting a company from using an ad that’s been deemed deceptive.