New Mexico

Who Can You Complain to in New Mexico?

Office of New Mexico Attorney General
Consumer Protection Division
For a listing of office addresses and phone numbers, click here.

To file a complaint online, click here.

New Mexico’s Laws

Here’s a snapshot of New Mexico’s laws regarding deceptive advertising:

New Mexico Statutes § 57-15-1: Makes it unlawful to use false advertising.

New Mexico Statutes § 57-15-2: Defines false advertising as advertising, including labeling, that is misleading in any significant way.

Possible Penalties

Some of the penalties that fraudulent or deceptive advertisers may suffer in New Mexico include:

  • In exceptional cases, the cost of reasonable attorney’s fees of the person suing, if that person wins the lawsuit (New Mexico Statutes § 57-15-5).

Small Claims Court in New Mexico

If you’re not trying to recover big bucks, but rather just trying to recoup the money you spent on a product or service after being duped by a false ad, then you might consider filing a lawsuit in Small Claims Court.

For general info about filing a lawsuit in Small Claims Court, click here.

For info on how to file a Small Claims lawsuit in New Mexico, click here .  [Note: in New Mexico, Small Claims Court is called Magistrate Court.]

Researching Consumer Complaints

To obtain copies of complaints consumers have filed against a business, you can send a Freedom of Information request to:

Records Custodian
New Mexico Attorney General’s Office
PO Drawer 1508
Santa Fe, NM 87504-1508
Fax: (505) 717-3600

A sample Freedom of Information request can be found here.


**Please note that this page is informational only and does not take the place of legal advice.  Please also note that the above summary is meant to provide a brief look at the laws in New Mexico, and not a comprehensive list.**

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The chief law enforcement official in each one of the 50 states; also refers to the person heading the federal government’s Justice Department

A court order that requires a person or company to do a particular act or to refrain from doing a particular act. Example? A court order prohibiting a company from using an ad that’s been deemed deceptive.

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