Office of New Mexico Attorney General
Consumer Protection Division
For a listing of office addresses and phone numbers, click here.
To file a complaint online, click here.
New Mexico’s Laws
Here’s a snapshot of New Mexico’s laws regarding deceptive advertising:
New Mexico Statutes § 57-15-1: Makes it unlawful to use false advertising.
New Mexico Statutes § 57-15-2: Defines false advertising as advertising, including labeling, that is misleading in any significant way.
Some of the penalties that fraudulent or deceptive advertisers may suffer in New Mexico include:
- Up to $500 per violation of the law against false advertising (New Mexico Statutes § 57-15-4);
- In exceptional cases, the cost of reasonable attorney’s fees of the person suing, if that person wins the lawsuit (New Mexico Statutes § 57-15-5).
Small Claims Court in New Mexico
If you’re not trying to recover big bucks, but rather just trying to recoup the money you spent on a product or service after being duped by a false ad, then you might consider filing a lawsuit in Small Claims Court.
For general info about filing a lawsuit in Small Claims Court, click here.
For info on how to file a Small Claims lawsuit in New Mexico, click here . [Note: in New Mexico, Small Claims Court is called Magistrate Court.]
Researching Consumer Complaints
To obtain copies of complaints consumers have filed against a business, you can send a Freedom of Information request to:
New Mexico Office of the Attorney General
P.O. Drawer 1508
Santa Fe, New Mexico 87504-1508
A sample Freedom of Information request can be found here.
**Please note that this page is informational only and does not take the place of legal advice. Please also note that the above summary is meant to provide a brief look at the laws in New Mexico, and not a comprehensive list.**
The chief law enforcement official in each one of the 50 states; also refers to the person heading the federal government’s Justice Department
A court order that requires a person or company to do a particular act or to refrain from doing a particular act. Example? A court order prohibiting a company from using an ad that’s been deemed deceptive.