Nick Storm Ciroc Database

TINA.org investigated Diageo’s use of social media influencers to market its Ciroc brand on Instagram. In doing so, TINA.org collected more than 1,700 Ciroc alcohol ads on Instagram across 50 different social media influencers in which the influencers failed to disclose their material connection to the brand in a clear and conspicuous manner.

Below is (1) evidence that Nick Storm has a material connection to Ciroc that must be clearly and conspicuously disclosed in each Instagram post that promotes Ciroc; and (2) a sampling of Storm’s inadequately disclosed Ciroc ads.

TINA.org audited these findings in December 2018. Any Instagram posts that had been taken down or edited to clearly and conspicuously disclose the influencer’s material connection as of that time are shown below in gray.

Material Connection:

Deceptive Ciroc Ads:

Ciroc Ad
(Archived by TINA.org)
Video Live Link
Nick Storm 1 Video Nick Storm 1 Live
Nick Storm 2 Nick Storm 2 Live
Nick Storm 3 Video Nick Storm 3 Live
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Nick Storm 6 Nick Storm 6 Live
Nick Storm 7 Video Nick Storm 7 Live
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Nick Storm 10 Video Nick Storm 10 Live
Nick Storm 11 Nick Storm 11 Live
Nick Storm 12 Video Nick Storm 12 Live
Nick Storm 13 Nick Storm 13 Live
Nick Storm 14 Video Nick Storm 14 Live
Nick Storm 15 Video Nick Storm 15 Live
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