A class-action lawsuit was filed against Noom alleging, among other things, that marketing for its weight-loss app:
- Falsely claims its program is “risk free” and either “zero cost” or costs less than $20 for a two week trial period without disclosing that consumers who sign up for the trial period will be automatically enrolled in a membership and charged non-refundable fees that may be as much as $199 after the trial period ends;
- Falsely represents that members will receive “personalized” plans from human “coaches” when, according to the complaint, members receive automated messages from computer bots;
- Fails to disclose that the program is only accessible using a smartphone app;
- Fails to disclose that members will not be able to contact Noom via e-mail, mail, phone, fax, or through the website; and
- Misleadingly states that “To cancel, simply let your coach know” in small font on the payment webpage when, according to the complaint, consumers must take multiple steps – including contacting a third party, such as the iTunes App Store or Google Play Store – to actually cancel Noom.
The complaint was originally filed in May 2020 and amended in July 2020. (Mahood et al v. Noom, Inc., Case No. 20-cv-3677, S.D.N.Y.)