Internet Ads

Published on July 26th, 2013


Nordic Hair Volume

Nordic makes the dietary supplement “Hair Volume” that, surprise, promises to increase your hair volume. Nordic had been advertising the supplement with claims that included the following:

  • “Hair Volume is based on vitamins, minerals and innovative hair growth from apples. The composition is a unique innovation and reinvention of the old hair, skin and nail tablet.”
  • “Thousands of people have already experienced the benefits of Hair Volume, which has made it the world’s leading hair tablet with natural apple hair growth factor.”
  • “Hair Volume is a new Scandinavian invention.”
  • “Strengthens your hair. With hair growth factors and minerals for hair follicles, skin and nails.”

Nordic also used testimonials in their advertisements. We are not sure what “natural apple hair growth factor” is, but we certainly do not recommend eating hairy apples.

NAD looked into Nordic’s claims and asked for substantiation. After reviewing the evidence, NAD found that Nordic could not back up their claims and recommended Nordic discontinue them. Nordic agreed to adhere to the suggestions.

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The National Advertising Division, or NAD, is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD asks advertisers to substantiate or change their claims in advertisements. As part of a voluntary system of self-regulation, however, its recommendations can be ignored by the offending advertisers. In those instances, NAD refers the offender to federal consumer protection agencies.


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