North Carolina

Who Can You Complain to in North Carolina?

Consumer Protection
Attorney General’s Office
9001 Mail Service Center
Raleigh, NC 27699-9001
Consumer Hotline – toll free within NC: (877) 5-NO-SCAM
Consumer Hotline – outside NC: (919) 716-6000
http://www.ncdoj.gov/Consumer.aspx

To file a complaint online, click here.

North Carolina’s Laws

Here’s a snapshot of North Carolina’s laws regarding deceptive advertising:

North Carolina General Statutes § 14-117:Makes it unlawful to use advertisements that contain untrue, deceptive, or misleading statements.

North Carolina General Statutes § 75-1.1: States that unfair or deceptive acts are unlawful.

Possible Penalties

Some of the penalties that fraudulent or deceptive advertisers may suffer in North Carolina include:

Small Claims Court in North Carolina

If you’re not trying to recover big bucks, but rather just trying to recoup the money you spent on a product or service after being duped by a false ad, then you might consider filing a lawsuit in Small Claims Court.

For general info about filing a lawsuit in Small Claims Court, click here.

For info on how to file a Small Claims lawsuit in North Carolina, click here.

Researching Consumer Complaints

To obtain copies of complaints consumers have filed against a business, you can send a Freedom of Information request to:

North Carolina Department of Justice/ Attorney General
9001 Mail Service Center
Raleigh, NC 27699-9001

A sample Freedom of Information request can be found here.


**Please note that this page is informational only and does not take the place of legal advice.  Please also note that the above summary is meant to provide a brief look at the laws in North Carolina, and not a comprehensive list.**


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A court order that requires a person or company to do a particular act or to refrain from doing a particular act. Example? A court order prohibiting a company from using an ad that’s been deemed deceptive.

Compensation for losses that are proven to have occurred.

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