Not Every Product in the (Unofficial) Oscars Swag Bag Is a Winner

March 2nd, 2018

The stars will gather in Los Angeles this weekend for the 90th Academy Awards. It has become something of a tradition (much to the chagrin of the Academy of Motion Picture Arts and Sciences itself) for nominees in the acting and directing categories to receive unofficial Oscars swag bags, courtesy of L.A.-based marketing firm Distinctive Assets.

This year’s haul adds up to more than $100,000 worth of goodies, from luxe vacations to Hawaii and cosmetic procedures, to organic, vegan lollipops and gourmet pretzels. Because Distinctive Assets has agreed not to refer to the bags as Oscars swag bags, the company is calling them “Everybody Wins” gift bags. But not every product is a winner when it comes to potential deceptive advertising issues. Here’s a list of five:


Find more of our coverage on the Oscars here.

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