Published on April 21st, 20170
NutriMost Settles with FTC over Extreme Weight-Loss Claims
The need to cut down calories — to 500 a day to be exact, an amount that the FDA says is not only unhealthy but also hazardous — was not disclosed until after consumers paid nearly $2,000 for the program, based in part on the company’s marketing claim that the system would not require that consumers go on any “strenuous” or “crazy” diet. Now the company will have to issue $2 million in customer refunds as a result of a settlement with the FTC.
In its complaint against NutriMost and its creator, a chiropractor named Raymond Wisniewski, the FTC alleged that the company had not conducted any scientific studies to support claims regarding weight-loss results or the ability of NutriMost Resonant Frequency (NRF) technology to identify unique “fat-burning zones” through a scan of one’s fingerprints. In addition, the FTC alleged that the company touted testimonials from people who did not actually follow the program or who were peddling the program themselves as licensees or franchisees and tied users to a non-disparagement clause that carried harsh penalties for making negative statements about the system.
Under the settlement, the company is barred from misrepresenting that users do not need to follow a restrictive, low-calorie diet, from using deceptive endorsements, and from including non-disparagement clauses in their contracts. And any future weight-loss claims must be backed by science.
TINA.org first alerted readers to NutriMost in 2015. Check out our ad alert on the company here.
This article was updated on 4/24/17.