Radio Ads

Published on August 17th, 2015

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NutriMost


Stop those crunches right now. Losing weight is as simple as flipping a switch. At least that’s what NutriMost claims is possible with its NRF technology that it says turns on your body’s fat burners, enabling you to lose 20 to 40 pounds in 40 days without diet or exercise.

After hearing a recent radio ad touting rapid weight loss with NutriMost, TINA.org looked into the system. The radio ad directed listeners to a website, eastcoastweightloss.com, where we found these red flags:

  • The science behind the NutriMost Resonant Frequency (NRF) technology is suspect. A scan of your fingerprints is said to help identify your body’s unique “fat-burning zones.” NutriMost then uses the zone information to prescribe which foods you should eat and what dietary supplement drops you should take for the plan. The cost of the drops start at $27.
  • The company does not link to any clinical trials that support that you will lose any weight with this system, which may explain why NutriMost says it is Scientifically Different and not Scientifically Proven.
  • NutriMost, LLC has an F rating with the BBB, which, in 2013, warned the company that it was using unsubstantiated health claims that violated its Code of Advertising. The BBB asked the creator of NutriMost, Dr. Ray Wisniewski, to provide evidence for the claims but there is no update on the company’s BBB page with his response. Moreover, the same bloated health claims still appear online.
  • NutriMost asserts that its system is “doctor-supervised” but it may surprise you what kind of doctors are involved in this system (they’re not dietitians). A disclaimer on the site reads (emphasis added): “All doctors are licensed Chiropractors in the State in which they work.”
  • Then there are claims that NutriMost treats liver problems, diabetes, high blood pressure, high cholesterol and sleep apnea — again, all without any scientific evidence provided by the site. The treatment claims also lack FDA approval, rendering them illegal.

Be wary of products touting rapid weight loss. And remember: Losing weight takes work.

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