In April 2017, a class-action lawsuit
was filed against OkCupid (an online dating service) for allegedly enticing users to pay to connect with “A-List” users who have “liked” their profile when, according to the complaint, the users who pay the monthly fee learn that most, if not all, of the users who “like” them are not viable dating options because they have inactive accounts. (Perkins et al v. Match Group, Inc. d/b/a OkCupid
, Case No. 17-cv-2988, N. D. IL.)
For more information regarding the marketing of online dating websites, click here.