Published on November 22nd, 20130
Olay Pro-X Advanced Cleansing System
- Olay Pro-X. Have you heard the beauty buzz? . . . Advanced Cleansing System just as effective as a $200 Clarisonic System.
- [Olay Pro-X is] an instrument that cleanses as effectively as what’s sold by skin professionals for a whole lot less.
- Think you need to go to a department store counter for a professional cleansing device? Join the counter revolution, switch to Olay Pro-X. Get cleansing results as effective as a $200 system.
- Technical tests show that Olay Professional Pro-X Advanced System Cleansing System cleanses and exfoliates as effectively as a professional cleansing system costing nearly $200 used by professionals.
- [D]esigned by a team of dermatologists with Olay, the Advanced System Cleansing System is as effective as other systems sold by skin professionals for nearly $200. Professionally and clinically designed to cleanse 6 times better, the Pro-X Advanced Cleansing System also sets your skin up for supersonic anti-aging moisturization.
- Proven results for new advanced cleansing system.
The rumor among beauty mavens is that the Pro-X is an inexpensive alternative to the Clarisonic, but NAD finds these claims to be unsubstantiated in Olay’s ads. In addition, NAD recommends Olay discontinue the claim that the Pro-X cleanses six times better than normal cleansing. However, it found the claim that the Pro-X “sets your skin up for supersonic anti-aging moisturization” to be mere puffery, which we think means it’s just an extra fancy kind of lie Olay is actually allowed to tell.
The National Advertising Division, or NAD, is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD asks advertisers to substantiate or change their claims in advertisements. As part of a voluntary system of self-regulation, however, its recommendations can be ignored by the offending advertisers. In those instances, NAD refers the offender to federal consumer protection agencies.