Organic 365 Rice Milk

In February 2020, a class-action lawsuit was filed against Whole Foods Market Group for allegedly misleadingly marketing that the flavor in its Organic 365 Rice Milk comes exclusively from vanilla when, according to plaintiffs, the ingredients list shows that the drink contains unspecified “Natural Flavor” in addition to a vanilla ingredient. (Hiland et al v. Whole Foods Market Group, Inc., Case No. 20-cv-1680, S.D.N.Y.)

For more of’s coverage of vanilla marketing claims, click here.

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