Results for "reviews"

Can you trust an online review?

August 29th, 2012

In the fall of 2010, Todd Rutherford launched GettingBookReviews.com, a marketing service for self-published authors that provided book reviews for cash. Soon, he was making $28,000 a month writing reviews, almost all of which were exceedingly positive. There’s a particularly needling kind of buyer’s remorse that comes with buying a bad book. Not only does


It’s Not Just a Phone, It’s a Medical Device

January 26th, 2012

Close to 15,000 people were duped into buying phone apps that were touted as curing acne.  Using deceptive advertising, the marketers of two different apps were able to convince acne sufferers that the health of their skin would improve by resting their mobile devices against their skin for minutes a day while light shone from


Advertising Self-Regulatory Council

January 20th, 2012

The Advertising Self-Regulatory Council (ASRC) (formerly known as the National Advertising Review Council) is a self-regulatory agency that was formed in 1971 by the American Advertising Federation, the American Association of Advertising Agencies, the Association of National Advertisers, and the Council of Better Business Bureaus.  Its stated mission is to “foster truth and accuracy in


Cookies & Behaviorial Tracking

October 24th, 2011

Computer or HTTP cookies are basically little packets of information saved on your computer by the websites you visit.  While some


Blocking Pop-Ups & Other Internet Ads

October 21st, 2011

Pop-ups – those annoying and dangerous ads that appear over the site that you're visiting.  You usually have to close the window to get back to the task at hand.


Junk E-mail & Spam Filters

October 21st, 2011

Sending thousands or millions of e-mails takes little effort and costs spammers almost nothing.  The cost to consumers, however, is huge; not just in the time it takes us to wade through…


Better Business Bureau

October 9th, 2011

The Better Business Bureau (BBB) is made up of several local chapters in the United States and Canada that all work through their parent corporation, the Council of Better Business Bureaus (CBBB).  The CBBB is a privately held corporation and is not affiliated with federal, state, or local government. The BBB, which invites businesses to


The Children’s Advertising Review Unit (CARU)

October 9th, 2011

The Children’s Advertising Review Unit (CARU), a unit of the Advertising Self-Regulatory Council, is the advertising industry’s primary self-regulatory organization responsible for monitoring ad content – across all media channels – directed at children. In general, aims to make sure that advertising directed at kids is not deceptive, unfair, or inappropriate.  It also has developed


Engagement Marketing

September 27th, 2011

Marketers want to get to know us better – to get us involved in the development of their products.  Is it because they really want to be our friends?



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