Results for "mlm"

MLM Health Claims Database

October 28th, 2016

Between March and November 2016, the Direct Selling Association (DSA) listed 62 DSA-member companies selling nutritional supplements.* investigated each one of these companies and found that 60 of them (or 97%) have made or are making — either directly or through their distributors — claims that the companies’ products (which include supplements, as well

The Enduring Primacy of Retail Sales in an MLM Context

October 23rd, 2015

This is a guest blog by Peter Vander Nat, Ph.D., former senior economist with the FTC who has testified in numerous federal pyramid scheme cases and written two seminal works analyzing the MLM industry. POST HIGHLIGHTS • Meaning of Amway rules (1979), especially the “70% rule” and subsequent deterioration • Koscot (1975), Omnitrition (1996), and

MLM Company Investigated by Shuts Down U.S. Affiliate Operations

February 18th, 2015

Ad Watchdog Continues to Press for Release of Consumer Complaints MADISON, Conn., Feb. 18, 2015 — Following an investigation by (, which included a protracted legal battle with the state of Utah over the release of consumer complaints, Utah-based multilevel marketing company, WakeUpNow (WUN) has announced it is halting U.S. affiliate operations. The troubled

LifeVantage Pyramid Scheme Claims

January 27th, 2021

November 2020: A federal judge dismissed some of the claims in the amended complaint but allowed certain securities violations claims to move forward. December 2019: In ruling on LifeVantage’s motion to dismiss the lawsuit, a federal judge allowed the pyramid scheme claims to move forward concluding that plaintiffs alleged enough plausible facts to state a

Status and Updates

January 26th, 2021

January 20, 2021: The DSSRC issues a decision finding that Primerica and its distributors were making inappropriate income claims to promote the company’s business opportunity. The DSSRC determined that the company had removed many of the claims identified by from publication and that it should include a disclosure of the income that can be

Summary of Action

January 26th, 2021 investigated Primerica, Inc., a Georgia-based multilevel marketing company that sells term life insurance and various other financial service products, and uses unsubstantiated and exaggerated income claims to market its business opportunity. For years, Primerica and its distributors have been marketing the Primerica business opportunity as providing financial freedom and allowing distributors to quit their

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