Results for "vemma"’s Second Year In Review

December 22nd, 2014

With help from our readers,’s second full year of operation was a definite success – helping to empower consumers against false and deceptive ads. Here’s a rundown of what we accomplished in 2014. (Click each title to explore) While there can be no doubt that will be more than busy in the coming

Jenny McCarthy

September 2nd, 2014

Jenny McCarthy   Shameful Act: Jenny McCarthy has a lot on her plate. Playing the role of sacked television host, Vemma endorser, and president of an anti-vaccine group could be quite demanding. But she doesn’t stop there, and adds to the list with another unfortunate endorsement. Using her model resume, she’s selling Blu eCigs and

Dr. Oz

August 13th, 2014

Shameful Act: America’s favorite TV doctor has been under scrutiny for touting benefits of a myriad of questionable “miracle” products. also questions his cozy relationship with Vemma, an Arizona-based dietary supplement company facing pyramid scheme charges in a court case filed by the FTC.  Penalty: The tide may be turning against Oz. In 2014, he


June 30th, 2014

The following is the evidence collected by during the course of its investigation: Vemma Health Claims Database To see’s database of health claims made by distributors about Vemma products, click here. Italian Decision To see a translated and certified copy of AGCM’s decision, click here. To see a copy of the AGCM’s decision

Status and Updates

June 30th, 2014

September 19, 2019: The FTC announces that it will be mailing 28,224 refund checks averaging $78.93 to Vemma victims. December 15, 2016: The FTC and Vemma reach a $238 million settlement agreement that bans recruitment-focused business practices, as well as the use of any deceptive income claims and unsubstantiated health claims.  The agreement is approved by the

Summary of Action

April 30th, 2014

Vemma Nutrition Company, which was formed in 2004 by Benson K. Boreyko and his two sisters, was the subject of an on-going investigation by after receiving complaints from college students and their parents about the business’s marketing practices.  During the course of its investigation, found that the Arizona-based company was operating an illegal

The Argument for

March 24th, 2014

Advertising spending totals about $150 billion annually in the United States and $500 billion globally. Many of the dollars spent today on advertising are no longer used for traditional print and television ad spots. Rather, ads are increasingly integrated into the content of entertainment. On the Internet, ads are presented as news reports or viral,

CCW Safe Comment on

August 15th, 2013

Advertisements are everywhere — sometimes they even appear in our own website’s comment section. On our original ad alert for CCW Safe — a self-defense, legal defense subscription service — a CCW Safe representative left an 850-word comment defending the company. And while CCW Safe did not disagree with any of the issues we raised with its

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